Indie goes mainstream Signs that indie music was about to go overground became apparent during the late 80s. The 90s , though, are generally regarded as the golden age for indie music, both creatively and commercially. During the early years of this especially seismic decade, grunge music spearheads Nirvana , Pearl Jam , The Smashing Pumpkins , and Soundgarden broke into the mainstream, achieving multi-million sales and a global profile beyond the wildest dreams of the independents that emerged during the post-punk era.
Indie music continued to cast a long shadow in the early years of the new millennium. Yet a wealth of contradictory evidence abounds. Such independent record labels existed long before the iconic labels of UK post-punk era music, such as Rough Trade and Creation.
By the mids, Manchester band The Smiths Rough Trade came to exemplify indie both musically and culturally. Despite much dance, electronica, metal and country musics released on independent labels from the s onwards, indie has come to evoke non-commercially driven, song-led and guitar-oriented music embracing DIY aesthetics. Independent music recordists have also played a key role in constructing the sonically identifiable character of indie music.
Independent record labels are barometers of musical authenticity because artists tend to retain more creative control over their musical and aesthetic direction than if signed to a major label. Subsequently, independent labels are historically and aesthetically aligned to niche genre, as the earlier examples of Sun and Motown illustrate. The label became synonymous with grunge music, largely due to the raw, distortion-laden sound of its most famous signing, Nirvana.
The ways in which indie artists negotiate the commercial mainstream, while simultaneously retaining their authenticity, are as varied as they are challenging. Full text. Join the Houston Press community and help support independent local journalism in Houston. Get the latest updates in news, food, music and culture, and receive special offers direct to your inbox.
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Corey Deiterman. Don't Miss Out.
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