When was the everything bagel invented

But was Gussin really first? According to Seth Godin , an author on marketing tactics and theories, he was already making them in , not "around ," as Gussin claimed in the piece. Godin said in an email just now that Gussin's seed-sweeping story is "crazy. Godin hasn't contacted the New Yorker.

If Godin actually did invent the everything bagel, the concept will join " permission marketing " and " the meatball sundae " on Godin's idea-making resume. Actively scan device characteristics for identification. Use precise geolocation data.

Talking to The New Yorker in , Gussin recalled how his teenage employment at a bakery led him to trying the burnt seeds that he swept out of the oven. Gussin explained he didn't patent it, though, because it would be like patenting a pizza or a bagel. It's just something so foundational and obvious that it didn't occur to him to do so. Seth Godin, a dot-com business executive, responded to the New Yorker piece with a blog post claiming that he worked in a bagel factory in where he would bake everything bagels.

Plus, there were all those seeds that had fallen off in the oven. And I added them all on the same bagel. And just like that, the everything bagel was born. We started making the everything bagel every night. I have no idea where the everything bagel came from or how it got to our shop, but it changed everything.

People were going crazy for it. I grew up watching Sesame Street in the s. This is what happened with bagels. The everything bagel is the Elmo of bagels. Before that, they were made in below-ground factories and then sold wholesale to other companies. If we have a problem with production, I just say to make sure that we have everything bagels. Melissa Weller: I recently realized during a trip to France, where I felt like nothing was salted, that in America we put so much salt in everything that we have gotten used to saltiness.

And I think the popularity of the everything bagel might be related to this. We overseason too much these days. People love the combination of sweet and salty together.

Salted caramel, for example, or soft pretzels. This recipe for everything bagel seasoning is super easy to make, and you probably already have the ingredients in your pantry. After you make it at home, you'll want to put it on everything! Here's everything you need to know about the everything bagel and its seasoning blend. By Cheyenne Buckingham.

Cheyenne Buckingham is the news editor of Read more.